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89% of Consumers Use Mobile Each Week, But Spend 3x Longer Watching TV
Which devices should you be targeting to reach your target market with the greatest frequency? Despite the meteoric rise of mobile, consumers still spend more than three times as much time watching...
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Periodic Table of Content Marketing: The Science Behind the Magic
Back when Danny Sullivan released his Periodic Table of SEO Success Factors, I thought, isn’t that a great way of visualizing the many ranking factors or signals marketers need to keep in mind? You’ve...
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Marketing to Millennials: What 18-33 Yr Old Consumers Want From Your Company
Millennials are on the road to affluence and will begin to hit their peak earning years in 2020. Even today, the roughly 80 million millennials in the US alone spend approximately $600 billion a year....
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3 Content Marketing Measurement Tips: Moving Beyond Pageviews
Content marketers need to stop chasing pageviews, says Herbert Lui from Wonder Shuttle. The number of people who view a piece of content has never been a perfect measure of its value or success, but in...
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54% of Consumers Will Leave You Over Lack of Relevant Content
Fifty-four percent of consumers say they will consider leaving a relationship with a retailer if they don’t have tailor-made, relevant content delivered directly to them, according to the new State of...
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Earn More Social Shares with These Words in Headlines & Content
Copywriting is an art, especially when it comes to attention-grabbing headlines that spur readers to share or tweet your content across their networks. However, there’s a science to it, as well. The...
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Facebook Has a New List of Reasons They’ll Punish Your Company’s Organic Content
Facebook’s example for “like-baiting” – someone’s in trouble. Facebook has released a sternly-worded warning to like-baiters, spammers and oversharers by way of an update to “clean up” the newsfeed....
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Citing Sources in Brand Journalism: How to Avoid Bad Link Penalties
Bill Hartzer at Globe Runner SEO has shared the story of an interesting manual penalty experienced by one of his clients who used HARO (Help a Reporter Out) to source an interview for their blog. It...
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The Power of Social User Generated Content for SMBs
More than half of SMBs are concerned with technology outpacing their ability to compete, feeling that they’re behind the curve in keeping their websites up to date – especially when competing with...
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